The country's only legal DTH (Direct-to-Home) service provider AKASH has built a strategic partnership with sheba.xyz and EasyTrax. Both companies will sell AKASH DTH connections through their platform. Beximco Communications Limited signed separate agreements with sheba.xyz and EasyTrax at the company's head office at Gulshan in the capital recently. Beximco Communication's Head of Marketing and Strategic Sales Muhammad Abul Khair Chowdhury, sheba.xyz's Chief Financial Officer Md Jahir Uddin and EasyTrax's Chief Operating Officer Abul Bashar Md Sharif have signed the agreements on behalf of their respective organizations. Under the agreement the on-demand digital household service marketplace sheba.xyz and digital service provider EasyTrax will keep selling AKASH DTH connections through their channels to reach more customers. They expect that the partnerships will help to improve the state of entertainment and infotainment in Bangladesh by expanding DTH connections in different corners of the country.